The Government of Rwanda has identified tourism as one of the key sectors that can spur the country’s economic development. Tourism has been growing at an average of 14% over the last 10 years and is now the largest foreign exchange earner for the country and has been identified in all major policy and planning documents as a key sector that could help Rwanda to achieve its economic development goals. Considering its success, tourism has been highlighted among the key priorities of the country’s economy. According to this, the EDPRS II has set an ambitious target of 25% annual growth in total tourism revenues. The sector revenues is planned to increase from US$ 281.8 million in 2012 to US$ 860 million by June 2018.
Within the framework of the program Eco-Emploi program, GIZ, in collaboration with MINEACOM, has established a tourism core group of key actors from the private and public sector who support the upgrading of the tourism value chain.
Despite the tourism sector performance in the last 10 years, the sector is mainly still faced with limited tourism products to keep tourists stay longer and faced with limited technical skills to satisfy the tourists. An added value into the sector will consist of developing diversified tourism products and packages that would increase the length of stay of the tourists as well as supporting the tourism actors in destination marketing. In addition, improve the skills of the tourism value chain actors will improve the service delivery to position Rwanda as a tourism destination in the region.